After the preparation phase, an important step follows: preparing the information memorandum, also known as the sales brochure or prospectus. This document is your company's comprehensive business card to potential buyers.
Where a valuation provides insight into the price, the information memorandum shows what makes the company unique, how the structure works and why the company is attractive for takeover. It helps buyers to quickly get an idea of the opportunities and risks, and to determine whether they are serious about getting in.
While content depends on the sector and size of your business, a professional document often includes the following components:
An information memorandum is therefore more than a financial list: it is a structured story that explains why a buyer should invest in your company.
In addition to a complete information memorandum, it is often useful to have a compact one-pager to make. This summary contains the essentials: key figures, short company description, sector and key growth opportunities.
The one-pager is usually used in an early phase of the sales process, for example to gauge the interest of multiple parties without immediately revealing all confidential details. The full information memorandum will only follow if there is serious interest.
By using both documents — the one-pager as a teaser and the sales brochure as a floor — you keep the process tight and professional.
An example of a one-pager (source) and more examples: https://gomerge.com/businesses-for-sale/):
Traditionally, preparing a sales brochure costs thousands of euros. SME entrepreneurs often pay heavily for interviews, financial analyses, text and design via a business broker. Although valuable, it is a significant barrier for many smaller companies.
At BestBonobos, we will soon build this into our platform. You enter your details, upload your reports and answer a number of smart questions. Our system then automatically generates a professional information memorandum and a one-pager. This way, you can significantly reduce costs without sacrificing quality or persuasion.
A well-drafted information memorandum can make the difference. It provides trust, attracts serious buyers and prevents the sales process from slowing down due to endless questions or uncertainties.
The result?
A professional information memorandum and a sharp one-pager are essential if you want to sell your business successfully.
Do you want to have easy access to these tools in the future, without the sky-high costs of traditional business brokers?
👉 Sign up for the BestBonobos beta today and learn how we help merchants make their sales documents smarter, faster and more affordable.
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Soon, we expect to start with a limited group of users who can test the platform. You get full functionality and give us feedback. In return, you'll soon be able to use our platform for free for six months! Feel free to sign up now to be kept up to date. You will then receive an invitation in due course:
