Introduction: the real work begins

After the first discussions, bids and a letter of intent, the phase that many entrepreneurs dread comes: due diligence. This is when the buyer takes a magnifying glass through your company. Everything comes on the table: the numbers, contracts, legal documents, personnel records, and even the informal agreements you thought no one knew.

Many entrepreneurs experience this phase as stressful. Not because something is necessarily wrong, but because you suddenly get the feeling that your company — your life's work — is under a microscope. Understanding how due diligence works helps you get through this period in a controlled manner and with greater confidence.

What exactly is due diligence?

Due diligence literally means due care. For the buyer, it is a control mechanism: is the picture painted in the conversations and documents correct? Are there risks that have not been mentioned before?

The outcome of due diligence can have major consequences:

  • It can confirm the deal and substantiate the purchase price.
  • It may lead to adjustments, such as a lower price or additional guarantees.
  • At worst, it can backtrack the deal.

What is being investigated?

A due diligence investigation is broad. Depending on the size of your company and the professionalism of the buyer, the scope may differ. The most important parts:

Financially

  • Financial statements and management reports
  • Debtor and creditor Management
  • Cash flows and liquidity
  • Tax position and possible claims

juridical

  • Contracts with customers and suppliers
  • Employment contracts and staff arrangements
  • Intellectual Property Rights
  • Ongoing proceedings or legal risks

Operational

  • Supplier dependency
  • Customer Concentration
  • Process documentation and systems
  • Dependency on the entrepreneur himself

Commercial

  • Market position and competition
  • Customer Satisfaction and Retention
  • Opportunities and threats in the sector

How do you prepare yourself as an entrepreneur?

Many entrepreneurs underestimate how much work due diligence involves. Preparation can take weeks or even months. A few tips:

  1. Get your numbers in order — Provide up to date and consistent reports. Separate Excel files and half-completed overviews give a bad impression.
  2. Digitize your documents — A well-organized data room makes a world of difference.
  3. Be transparent — Minor issues or uncertainties often surface anyway. Better to report them proactively yourself than for the buyer to discover them.
  4. Think in the buyer's language — He seeks certainty and wants to prevent surprises. Show that you have control.

The emotional side of due diligence

Entrepreneurs often experience due diligence as confrontational. It feels like a stranger is browsing your private affairs. In addition, there are sometimes criticisms or questions are asked that you think are unnecessary.

It's important not to take this personally. The buyer does not do this to test you, but to manage risks. Think of it as a business process, not an assessment of your leadership or company.

Possible outcomes

After completion, a report with findings usually follows. There are three scenarios:

  • No major issues — The deal goes ahead as agreed.
  • Minor issues — Additional guarantees, agreements or minor price adjustments are made.
  • Major issues — The buyer wants to renegotiate or withdraws.

In practice, it often happens that findings lead to a reduction in the purchase price. So make sure you've built this risk into your own expectations.

How do you keep a grip yourself?

  • Preparation is everything — The better prepared you are, the less room for surprises.
  • Set limits — Decide in advance what you want to share and what not to share at an early stage.
  • Get help — An accountant or legal advisor can prevent you from making mistakes.
  • Keep communicating — Stay in touch with the buyer and explain why things are the way they are.

Closing

The due diligence phase is intensive, but also an opportunity to show that your company is professionally organized. Entrepreneurs who have their affairs in good order often experience that the buyer is actually gaining more confidence and that the deal runs more smoothly.

Time for action

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